Using a Banner Stand to Market Your Services

With the recent rise in digital marketing, many companies find themselves asking: why should we invest in banner stands?

While it’s true that digital marketing does work well for some businesses, it’s important to recognize that some types of physical marketing will always make a big difference. Still, understanding how to use a banner stand for your marketing effort is essential. After all, even the best marketing tools are no good if you don’t use them properly.

In this month’s blog post, we’re discussing how you can use your banner stand to increase brand awareness and generate new customers.

Where to Place Your Banner Stand

The cornerstone of any effective banner stand is ultimately placement. Knowing where to place your banner stand is how smart business owners can maximize their visibility and audience conversions into customers. But we don’t want to leave things vague. Here are a few tried-and-true locations to experiment with:

ATM Lines. If you operate a bank or credit union, then a popular choice is to place banner stands around the drive-through ATM area. Here, you can reach out to customers waiting in line by directly marketing other financial services you offer.

Event Venues. If you’re hosting or attending an event, then it may be a good idea to set up your banner stand nearby. This is especially helpful if you’re attending a convention or other event where you’ll have a booth and want to draw audiences in.

Malls and Retail Environments. Anyone with an outlet in a mall or other retail environment that gets a lot of foot traffic can benefit greatly from a banner stand. We recommend placing the stand outside your retail area to advertise your storefront and market any enticing deals.

At the end of the day, we recommend experimenting with banner stand placement and watching the results. Let’s take a look at how to tell if your banner stand is a success.

Figuring Out if Your Banner Stand is a Success

Any good marketing project needs a metric to judge success. We have a few recommendations to help you determine if your banner stand is making conversions:

Use a Unique QR Code. In this digital age, QR codes are becoming increasingly common to use for marketing. We recommend setting up a page on your website or other platform that is only accessible via a QR code on your banner stand. That way, you can tell through Google Analytics’ traffic reports how many people are visiting the page and, therefore, how many are funneling in from the banner stand.

Set Up a Promotion. Set up a special promotion and market it only through your banner stands. Then, when customers come in to take advantage of the promotion, you’ll know they converted because of that banner stand. This way, you can even determine how many customers came because they received word-of-mouth recommendations from people who saw the banner stands.

Just Ask! If you ask a customer directly how they heard about your services, then more often than not, they’ll be happy to tell you. Customers appreciate transparency in marketing, so being honest about your reasons for requesting feedback will not only lead to higher-quality feedback, but also increased brand loyalty and better relationships with customers.

Get Banner Stands for Your Organization!

Are you trying to expand your customer base and reach the largest audience possible? If so, than integrating banner stands into your marketing strategy can make an immense difference. For more information or to purchase your own banner stand, click here to contact our team of professionals today!