Why People Still Prefer Light Pole Banners for Marketing

In the age of Google, TikTok, YouTube, and Twitter, we wouldn’t blame you if you were unsure why so many companies invest in light pole banners. After all, it’s impossible to deny that digital marketing is effective at reaching audiences far and wide.

That said, you might be surprised to learn that light pole banners can actually be quite effective when used tactfully. In fact, you may find that light poll banners reach demographics that digital marketers would never even have a chance to.

In this month’s blog post, we’re discussing the benefits of using light pole banners and banner hardware for your marketing.

Banners Market to People in Real Life

Marketing through means such as digital advertisement can be effective, but it simply can’t reach every group to the extent you may want. Websites such as YouTube, Twitter, and TikTok tend to skew toward younger audiences, while older audiences—comparatively—tend to avoid these platforms altogether. As a result, you’re much more likely to reach out to older demographics by using light pole banners in areas your target audience frequents.

Additionally, using banners to market is better for establishing a community connection to your organization. When users see advertisements online, these advertisements often feel like they’re selling distant or “unreal” products. If you want to increase the chances of audiences coming to your physical location, then using physical advertising in your area is a great way to make them see you as a part of their community.

You Only Pay for Banners Once

Now this is a huge one. Many common mass marketing strategies require constant (and frankly expensive) buy-ins in order to keep up marketing pressure. Advertising on Google, for example, calls for a “pay-per-click” model. Under this model, Google will promote your site but charge you money every time someone clicks on your advertisement. So, over time, you could find yourself paying hundreds or thousands of dollars every month.

By contrast, light pole banners are essentially one-time investments. At least, they are when you use BannerFlex banner hardware.

Our banner hardware is some of the best in the world, and we personally guarantee our banner brackets will keep your banner secure for at least a decade. That’s why we add a 12-year warranty to all purchases on our banner brackets. And here’s the kicker: with virtually no maintenance, your BannerFlex banner hardware could last you for years beyond that 12-year mark. That’s right: pay for your banner brackets once and reap the benefits of passive advertising for decades to come.

Order Your Own BannerFlex Banner Hardware Today

Are you interested in advertising your business for years to come for only a one-time, low-cost investment? If so, then light pole banners and BannerFlex banner brackets may be the right choice for you. For more information, click here to contact the BannerFlex team today!